As a Bitcoin focused business owner, solopreneur or creator, you might be familiar with these issues:

You are spending too much time on Marketing / Content creation instead of Product and operations.

The content you put out is not attracting the clients you desire. Nor does grow your following significantly.

You have an amazing product but you are overshadowed by big Bitcoin-focused companies and personas who devour market share - Adam Back, Unchained...

You know the importance of growing a personal brand, especially so as a Founder (in the bitcoin industry) but don't know how to do it with least efforts.

Your positioning & messaging is unclear, and you want to differentiate yourself from the many Bitcoin consultants and companies who seem to offer similar services.

You only reach the bitcoin community, yet need to reach non-bitcoin audiences, scale towards your Total Addressable Market and be perceived as a Bitcoin thought leader

Work directly with Michel to get there

Step 1

I will audit your current content, business goals/situation and develop a comprehensive content and engagement strategy

• Determine company or persona's objectives

• Work a messaging, content and engagement strategy

• Decide social media presence and analytics systems

• Design content ecosystem to be built

Step 2

Then we'll begin crafting content and executing the strategy

• Content experimentation phase starts

• Write and design content to educate, build trust, increase visibility and sell.

• Commenting strategy deployment to grow your network and community

Step 3

You receive a monthly analytics report with up-to-date data, actionable next steps, and strategy adjustments to ensure consistent progress tracking

• Monthly analytics report, attribution and funnel tracking

• Strategy adjustments, next steps to keep adapting to results and trends.

• Monthly, before your paycheck gets to your bitcoin wallet.

Content Ecosystem

These are the benefits of organic content marketing (done right)

Get more inbound demand
& become a constant lead capturing machine

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Become top of mind for prospects & your ideal audience

Establish Authority & become the go-to-expert in your niche & industry

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Autopilot marketing assistant: Teaches, qualifies leads, handles objections, facilitating the whole sales process.

Most strategic pathway to a memorable personal brand

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Helps to connect with more people & grow your network

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Increase trust in you & your solution while reducing perceived risk

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Increase your visibility & scale globally

Warm up cold leads, facilitating & improving outreach effectiveness

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⛏️ Proof of Success

I needed a scalable way of marketing my business. Before working with Michel, I hadn’t fully realized the potential of leveraging content marketing and personal branding to generate leads.

He brought a deep understanding of business, marketing, psychology, and consumer behavior to the table. He revamped my social media profile and messaging, crafted a targeted content strategy, and continues to expand a robust content library. Additionally, he implemented an effective engagement strategy, including thoughtful commenting, to build meaningful connections. Through an iterative process, Michel continuously refined our strategy and execution to adapt to what worked best.

Since working with him, I’ve seen a significant increase in my following and now get steady inbound leads from my ideal target audience. His approach has been instrumental in building a professional network that is not just larger but highly relevant to my business goals.

If you need someone who combines strategic insight, social copywriting expertise, and a results-driven mindset, Michel is the partner you’re looking for.

Lara Eggimann

Samer Azar

Michel helped grow my Bitcoin-focused following and connect directly with key voices on LinkedIn and X. His expertise in the Bitcoin space and approach as a content marketer made a big impact. I highly recommend him for founders and executives who wish to have a strategic online presence!

Anonymous

Fortune 500 Bitcoin Executive

Founder & CEO
Alex the CFO

Founder & CEO
Bitcoin Association Arabia

We partnered with Michel to help us build a social media strategy and set up a strong brand identity. We needed a cohesive strategy for marketing, positioning, and messaging that could help us stay top of mind with our target audience.

Michel first developed a comprehensive marketing strategy tailored towards our target audience. He emphasized on deeply understanding our business and our vision first, and in the process helped us to create a clearer picture for ourselves.

Michel demonstrated excellent knowledge in the Bitcoin industry and as a marketing consultant. We reflected on what content is most relevant to our target audience and he brilliantly integrated these insights into the articles he wrote for us. Furthermore, he helped us setting up the ideal tools to work with for our campaigns and showed great expertise in this area. His strategy transformed our approach to social media, allowing us to create content that resonated with our audience and reinforced our positioning as leaders in our field.

During our collaboration, we saw noticeable growth in our social media engagement and visibility. Our content began to attract attention, opening up opportunities for meaningful conversations and feedback from peers and potential partners. Beyond the tangible results, working with Michel is an absolute pleasure. His professionalism, deep knowledge of the Bitcoin industry, high availability, and genuine commitment to our success made the entire process smooth and enjoyable.

I highly recommend Michel to Bitcoin companies seeking to enhance their marketing, content, and social media presence. If you’re looking for someone who understands the unique dynamics of the Bitcoin space and can deliver impactful results, look no further.

Before working with Michel, I needed a clear path to establish myself as an authority in my niche. I wanted to position myself to reflect my expertise and generate meaningful opportunities.

He helped me bridge that gap by developing and executing a content strategy focused on thought leadership. He created content that sat perfectly at the intersection of my expertise and my audience’s interests, ensuring my pieces aligned with my personal and company brand.

Thanks to Michel’s work, I now have a consistent stream of high-quality content that aligns with my professional identity and speaks directly to the people I want to reach. It has elevated my credibility and opened doors to new opportunities.

If you’re looking to position yourself as an authority in your field and connect with your ideal audience, I highly recommend working with Michel. His expertise in Bitcoin and social copywriting can make a real difference.

Abel Rabérin

Founder & CEO
Rabérin Wealth Advisory

FAQs

What regions or markets do you work in?

We work with clients around the globe, including companies and executives from Europe, the US, and the GCC. Our diverse experience enables us to tailor strategies to resonate with different regional markets.

What platforms do you focus on?

We primarily focus on LinkedIn, as it’s a key platform for professional growth and engagement. We also create content for X (formerly Twitter), YouTube, blogs, newsletters, and more. The platforms we prioritize depend on the content ecosystem and funnel strategy we develop with each client to achieve their specific goals.

What kind of company stages do you service?

Our services are most effective for small to medium-sized. However, we also excel in personal branding for executives at larger organizations looking to position themselves as thought leaders.

Do we need to have existing content to start with you?

Not necessarily. We help you find your unique voice and articulate the ideas and opinions you may already have in your head. Our content audit system and messaging strategy development ensure we create a solid foundation for tailored content. That said, having existing content simplifies the process and helps us gain momentum faster.

Do we need to work with you forever?

No. Our goal is to create a robust content ecosystem - a library of high-quality content that can be repurposed indefinitely. This library will help us derive new content aligned with your messaging long after the initial work is done. Once the ecosystem is established, you can choose to learn our repurposing system to continue growing your reach and momentum on your own.