It gave me the ability to save for the first time as I was never able to do so. My discipline improved drastically. My world view was turned upside down. The learning journey alone pushed me to level up in so many fields I hardly recognized my self anymore.
Yet, I hesitated to act on this passion. I had the knowledge, even earning a Master's in "Blockchain & Digital Currency", but lacked the skills, the confidence, and the courage to step away from a traditional career path to pursue a dream as bold as Bitcoin.
I worked as an accountant with a startup, briefly in economic advisory for a Big Four and as a business analyst for a blockchain gaming company.
By mid-2023, for many reasons, I burned out, crippled with anxiety, fear and a goal in sight I was terrified to chase.
After taking some time to reset, I began filling the gaps in my knowledge and skills.
I kept studying for a while. Until I couldn't evade this reality anymore:
Dwelling in theory and planning wasn't going to take me anywhere.
So, I took a leap of faith.
Without a name at first (for a year), I started teaching small business owners in Lebanon about Bitcoin's importance. Around the same time another opportunity came about: To help a startup through content marketing. After bearing results, I focalized my efforts on Bitcoin-focused
companies and personas.
That was the beginning of Bitcoin&.
As I believe Bitcoin will help the world for the better, my underlying mission is to help Bitcoin grow and achieve its full potential.
Personally, I think its growth is tied to these critical indicators:
#1 - The number of businesses integrating and using bitcoin
#2 - The success of Bitcoin-focused companies
#3 - The number of bitcoin users
I decided to dedicate Bitcoin& to contribute to 1 and 2 - as that’s where my skills, passion and opportunities align.
About #1: Businesses integrating and accepting Bitcoin are the true gateway to mainstream Bitcoin adoption. However, adopting this new technology at the business level is not that simple. Helping companies overcome these hurdles accelerates adoption at scale while providing a new customer experience, freedom in transaction, payment methods, and an alternative way to save in a currency that respects property rights for all without discrimination.
About #2: Bitcoin-focused companies and entrepreneurs act as catalysts for Bitcoin adoption by creating tools, raising awareness, and onboarding people to Bitcoin. My goal is to bridge the complex, new world of Bitcoin with the traditional business world through effective content marketing that highlights the real value these companies bring. Too often, Bitcoin-focused companies market within the "Bitcoin echo chamber" (e.g., on X). However, their Total Addressable Market (TAM) lies outside - in the traditional world, which they need to reach to maximize their impact.
Bitcoin& aims to grow businesses with Bitcoin and grow Bitcoin-focused businesses through marketing.
Let's blend Bitcoin & Business.
For a new & better future,
Why Bitcoin& exists
About
I lived through one of the harshest economic and monetary crisis in modern history.
Friends, family, and neighbors lost their life savings, their wealth to a system that failed them - a currency devalued by over 90% and a banking system that collapsed under its own weight.
Witnessing this left me questioning why it all happened.
This 100,000 Lebanese Pound (LBP) note, once worth $66, is now just $1.11.
As I searched for answers, I discovered Bitcoin. With a background in economics, I was drawn to its foundations in Austrian economics.
I learned that money could and should exist beyond the control of central banks and governments - that it is essentially a technology that has been
emerging and evolving in societies for millennia, contrary to what we knew about state-imposed currency.
It showed me that even within a rigged system, there is a silver lining in the form of a tool that could one day empower 8 billion people to truly own their money. A tool that allows anyone on earth to exchange value without permission and to save the fruit of their labor with no interference.
My learnings, on top of my life's experiences, directly equipped me to view it as a lifeline. Bitcoin gave me a purpose, a new way to serve.
